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  • The iPhone 18 Launch page follows the standard model of Apple's next iPhone generation, which reports place in spring 2027 rather than in the fall. The base iPhone 18 and the iPhone 18e are the main names in those reports, with a second-generation iPhone Air also mentioned as a possible spring arrival. The split would break Apple's long habit of presenting every new iPhone at one September event. The date on this page is an estimate, not an official announcement. Apple has not confirmed a date, price or specification for the spring models. Most reports point to a window in spring 2027, and some place it around March, which is why 1 March 2027 is used as a working placeholder. No time of day has been reported, so 17:00 UTC is only a placeholder, and the local time for any real launch is still unknown. Until Apple sends an invitation or publishes a release date, treat the date as expected at best. What is known so far comes mostly from supply-chain reports and analyst coverage. The Pro models and a first foldable iPhone were slated for September 2026, and Apple's September event was announced for 9 September with a focus on those devices. Rumours suggest the base iPhone 18 could use the A20 chip, with more memory and camera upgrades, but none of these details are official. A report tied to a supplier's earnings call in August 2026 also pointed to the first quarter of 2027 for the standard model. The split matters because it changes the usual buying cycle. Shoppers who normally pick the standard model in September may have to wait until 2027, and the iPhone 17 could stay on sale for longer. For Apple, spreading launches across two seasons may ease production and give the premium models more attention in the fall. Anyone planning an upgrade should weigh whether the Pro line or the spring models fit their needs. To follow the story, watch Apple's newsroom and its Apple Events page, which will carry any confirmed date for the spring launch. Apple has streamed past iPhone events on its YouTube channel and in the Apple TV app, so those are the places to watch if an event is announced. For running news and rumour analysis, MacRumors keeps an iPhone 18 roundup that is updated as reports change. This page will be revised when Apple confirms a date or when a credible new report changes the expected window.

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